Future Hotelier

The goal of the Future Hotelier project is to develop an open platform that will be able to interface with existing booking engines and channel managers, in order to receive booking data from hotels and dynamically generate personalised ads using artificial intelligence (AI) models. The core of the system consists of an AI-based dynamic ad engine capable of identifying target audience on the appropriate social platforms. The dynamic ads are tailored to hotel availability data, dynamic audience preferences and competition prices. At the same time, the Future Hotelier platform supports a set of additional services such as dynamic pricing, discount vouchers creation, etc. The dynamic ads platform is aimed at hotels that want to integrate dynamic ads into their existing management systems (Hotel Property Management Systems or PMS). The commercial exploitation of the platform is based on the software-as-a-service model, as it will be available to interface with any external management system, through an appropriate application programming interface (API).

Consortium

CHATZAKOS CHARALABOS – The Futurecats
Center for Research and Technology Hellas – Information Technologies Institute (CERTH/ITI)