CLEAR

Cultural Values and historic landscapes are important national assets in Europe. The current inadequacy of accessibility & poor management of cultural values in SEE countries results in a growing tourist market being ignored – a market represented by senior citizens, people with a disability or an impairment. SEE countries have developed the concept of accessible-to-all much less than in northern Europe and have only applied a set of rules for physical accessibility to public spaces, often just translated as wheelchair accessibility.

CLEAR aims to serve as a kick-start mechanism for generating a better attitude towards Cultural Values (CVs), making them accessible to all. The project wishes to make everyone aware of the possibilities represented by the increase in accessibility for people with disability. CLEAR will provide to different stakeholders (governments, tourist representatives, cultural operators, etc…) tools and practical experiences to improve the situation and will show them how to see the obligation of accessibility issues as a new opportunity.

The attempt is to reach several objectives with the relative stakeholders:

Afford marketing experts and those working in the tourist industry the chance to discover the new CV market segment, giving them operational tools upon which to build activities.

Discovering new jobs linked to opening markets

Creating new labelling, communication strategies & marketing tools.

Offering decision & policy makers, as well as local government, the chance to know what to ask city planners and architects so as to appreciate what is needed to practically enhance accessibility to local CVs and have guidelines available from the pooling of specific expertise whilst being inspired by collected best practices.

Raise public awareness on places committed to accessibility in which every right to knowledge, culture & discovery of the past may be satisfied while reinforcing a personal sense of feeling safe and accepted.

Consortium

Rimini Province (PROVRV) Italy
Enaip S. Zavatta Rimini Foundation (ENAIP IT) Italy
CONSORTIUM MUNICIPALITIES OF CAP S.MARIA DI LEUCA (LEUCA IT) Italy
Municipal enterprise for planning & development S.A (ADEP GR) Greece
Social and cultural Council (EKPOL) of the Prefecture of Magnesia (EKPOL GR) Greece
Centre for Research and Technology Hellas / Informatics and telematics Institute (CERTH GR) Greece
Municipality of Velenje (MUNVEL SL) Slovenia
Harghita Country Council (HARGHITA RO) Romania
City Municipality of Kranj (MUNKRA SL) Slovenia
Childrenmedia Association (MEDIAASS HU) Hungary
Vratsa Regional Administration (REGVRATSA BG) Bulgaria
EU-ART-NETWORK (EAN AU) Austria
Varna Regional Administration (REGVARNA BG) Bulgaria