Zoi Palla is a graduate of the Department of Journalism and Mass Media Communication at the School of Economics and Political Sciences of the Aristotle University of Thessaloniki (AUTH). In 2022, she completed her Master’s program, “In Digital Media, Communication, and Journalism,” achieving an excellent grade (93%) for her thesis titled “Designing a Mobile High-Fidelity AR Prototype Application for Museums as a Tour Guide for Deaf People: Perceptions and Evaluations.” Currently, she is working on her doctoral dissertation on “Developing a Theoretical Framework for Quality Indicators for the Sustainability of News Organizations. ” Since 2017, Zoi has been collaborating with companies and organizations as a Digital Media Specialist, focusing on creating comprehensive marketing and communication strategies for Social Media, producing and editing multimedia content, and managing online advertising campaigns. Her experience as a Social Media Manager, Account Manager, and Editor-in-Chief provided her with valuable insights into communication and marketing strategy development. Since April 2023, she has been working with the Information Technologies Institute (ITI) to support publicity actions, create and promote informational materials for the MedDMO research project.